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William Rosewood, a talented twenty-three year old artist. He discovered the world of art when he was little. He was always exploring new things, designing and looking for solutions. When Rosewood was sixteen years old he started his own clothing business. Having no business experience beforehand, he had thrown himself into the deep end, working on meetings, sponsorships and promotion on his own. When he turned 17 he attended the Willem de Kooning Academy. Here Rosewood learned the artistry in commercial image-making. Whilst he graduated in February 2015 he got his bachelors degree in fine arts, he doesn’t have any fond memories of his time at the academy. Rosewood became rebellious towards the simple-minded ideas that were generally accepted. Assuredly he went against the grain and maintained and created his own perception. He developed a particular interest in exploring and pushing the limit of what is possible. This expressed itself not only in painting, but also in experimenting with different materials. Rosewood developed a characteristic style in which he combines the usage of unconventional materials such as blood with large visualisations.